Free Tool · 2 Minutes
Is your Google Business Profile at risk?
7 questions. 2 minutes. Get your risk level and the likely cause.
No email needed to see your result.
What this checker looks at
The seven questions map to the factors that come up most often in the suspension cases I work on. Here is what each one is testing, and which parts are Google's published policy versus my own pattern-matching across client work.
Your business name
Name keyword stuffing is one of the reasons Google flags under policy violations, the bucket that produces hard suspensions. If your legal name is Dallas Plumbing Co and the profile reads “Best Plumber Dallas,” that gap is the version of this that gets caught.
Where you operate from
Address rule breaks sit in that same policy-violation bucket. A staffed, customer-facing storefront is the lowest-risk setup. A hidden home address on a service area business is workable. Virtual offices, coworking desks and mailbox addresses are where most of the address-related suspensions in my casework start.
Your industry
Nothing in Google's published policy singles out an industry. This is my observation across cases, not a Google rule: locksmiths, garage door, towing and junk removal draw the heaviest scrutiny, with lawyers, addiction and rehab services, financial services and HVAC/plumbing close behind.
Recent edits to the profile
This one is documented. Changing the business name, primary category, phone number or website on a live profile can prompt Google to request video verification to confirm the business still operates. Editing is not dangerous in itself — editing several core fields at once is what invites a second look.
How many profiles you have
Duplicates, and profiles sharing an address with other businesses, matter beyond the single listing. One of the causes Google names for a hard suspension is that the account itself has been disabled, which is an account-level action affecting every profile tied to that account.
Who holds owner access
Same account-level exposure, different route. If an agency or freelancer who built the profile years ago still holds Primary Ownership, their account standing is your risk. Plenty of owners find out only after the suspension.
Prior suspension history
A profile suspended once tends to get less benefit of the doubt the second time. That is my read from repeat cases rather than a published Google rule, but it is consistent enough that the checker weights it.
One correction worth making here, because a lot of advice gets it wrong: a service area is defined only by naming cities, ZIP or postal codes, regions or counties. There is no radius option in the Google Business Profile interface. Google's written guidance suggests a service area of roughly 60 miles or a two-hour drive from your staffed base, but that is guidance, not a field you fill in.
What your risk level means
Answers are scored and totalled into one of four bands.
Your profile looks stable. Keep it that way.
You have one or more risk factors Google's filters flag.
You are one algorithm sweep away from a suspension.
Profiles with this pattern get suspended. Act before Google does.
A score is not a prediction. Google does not publish how it weights any of this, and I am not going to pretend otherwise. A Critical result does not mean a suspension is coming. It means your profile carries several of the patterns that tend to precede one.
Common questions
Does a high score mean my profile will be suspended?
No. The score counts how many known-risk patterns your setup carries, nothing more. Enforcement thresholds are Google's and they are not published. If your result is High or Critical, treat it as a list of things worth fixing while you still have full control of the profile — once a suspension lands, you are working through the four-stage appeal process instead.
Is running my business from home against Google's rules?
Not on its own. In my cases a home address is workable on a service area business when the address is hidden and the service area is set by named cities, ZIPs, regions or counties. What draws scrutiny is a home address left visible on a profile that has no staffed, customer-facing location — that is the combination that reads as an address rule break.
Can I be suspended for something my agency did?
Yes. One of the causes Google names for a hard suspension is that the account has been disabled, and that action applies to every profile tied to it. If a former agency still holds Primary Ownership of your listing, their account standing is your exposure. Here is how to check who actually owns your profile.
Already suspended? The checker has a separate track for that, and it will read your case rather than score it. If you would rather hand the whole thing over, I handle reinstatements at $499 flat per profile, including denied appeals and repeat suspensions.